We live in a very competitive world in which everyone is trying to stand out from the crowd and be #1. This has made it difficult for some businesses, especially in the hospitality industry, to survive. It is indeed difficult but certainly not impossible. For hotel owners or managers who are trying to improve their brand or image, acquiring a hotel uniform has proven to be a great starting point.
It is often said that we should not judge a book by its cover, however, we all know that it is not always the case. At the end of the day, our human nature often pushes us to judge based on appearance first. So, when looking for ways to improve your hotel business, think about hotel uniform being like the cover of your brand. A well-maintained, clean and personalised hotel uniform is an affordable way to make your staff project an image of professionalism. Below are 5 ways hotel uniform can improve your business.
1. Promotes your company’s brand;
Branding is a very important concept which plays an important role in any business. If done properly, it can even be enough to give you the edge over your competitors. Hotel uniforms are an important marketing tool. Your staff will be advertising your business through their uniforms whenever they travel to and from work.
2. Staff morale;
Hotel uniforms help to improve your staff’s well-being by creating a unified culture and making them feel like they are part of a team. Your staff will feel valued when putting on their uniforms and it will reflect on their productivity and you will notice a higher level of customer service.
3. Builds trust;
As mentioned in a previous post, your appearance is usually a customer’s first impression of you. Having a uniform with your logo can help build trust between your brand and potential customers. Also, people tend to trust workers in uniform because they look more professional.
This is a quite obvious but important point. It is really frustrating to enter a hotel or a restaurant and waste time trying to find someone to help you. This is why it is important for your staff to be identifiable, and the best way to do that is through hotel uniform. This will help your customers to receive faster services.
5. Increase productivity;
Staff uniforms will not only help to improve the morale of your workers, but they will also help them to be more productive. Your staff will save more time since they won’t have to pick out work clothes every day. In addition to that, uniforms also help to foster a “work mode” mindset, thereby, helping your staff to be more focused and responsible at work.
Ready to learn more? Contact Herbert Liveries today to know how our hotel uniform can help improve your business.