1) Brand Awareness
Work uniforms are a reflection of a company therefore it is vital that you fully understand your brand and how you want to be perceived. Now’s your chance to enhance your brand image and illustrate to both current and potential customers who you are.
2) Collaboration
As mentioned in our previous post “How Work Uniforms Can Improve Your Business” work uniforms can have a large impact on the attitude of your employees. To reduce the chance of resistance and ensure your employees benefit from their new uniform get them involved! Consider sending out a short questionnaire or chairing a meeting to gather their preferences.
3) Branding
Although there are marketing benefits to having your logo all over a uniform, it is important that you stay on brand. For some it may be suitable to have a big logo printed across the chest (e.g. security or retail uniforms) but for others subtle or no logos are the best way to go (e.g. hospitality or catering uniforms). Thus reinforcing the importance of brand awareness.
4) Comfort & Design
For a work uniform to improve moral and performance, employees must look and feel the part. Ensure the uniform fits well and doesn’t embarrass those who are wearing it. It is also worth noting that religion and employee ergonomics may interfere with the design so make sure you know your staff and select something that is suitable for everyone (another reason to collaborate).
5) Balancing Quality & Price
The balance between quality and price is an important decision when choosing the best work uniform for you. The quality of your uniform does not just impact the way employees feel but also the way customers perceive your brand. Consequently no matter what your budget is make sure you buy a uniform that uses high quality materials that are easy to maintain… no one likes faded or scruffy uniforms. Here’s a good question you can ask yourself to gauge whether your balance is right… ‘would you be happy giving it to your customers to wear?’.
At Herbert Liveries we have multiple collections suitable for a number of industries, if you’re interested in high quality work uniforms at a reasonable price visit our website.
