Can branded corporate uniforms really be an effective marketing tool in today’s competitive environment? The simplest answer to that the question is, absolutely! It has become increasingly difficult for brands and businesses (especially the new ones) to make a difference and stand out of the crowd. This is mainly due to the rising competition, as people start new businesses every single day, as well as the fact that some business owners use inefficient marketing tools to reach out to the public.
Due to the brutal reality of competitive markets today, a good number of businesses don’t stand a chance to survive for long as they are quickly caught up by the Darwinian process of corporate evolution (survival of the fittest). It is for that reason that most companies try to invest in digital marketing activities, because of the enormous influence of the Internet.
Due to this trend, more traditional marketing tools have lost their power. The result of this is that many brands are now side-tracked by the euphoria around digital marketing while ignoring a simple but very effective marketing tool, branded corporate uniforms.
But why are branded corporate uniforms still an effective marketing tool even in this digital era? This is so because, for many businesses, the first point of contact with customers is usually with their staff and not the internet. And so a branded uniform is what will provide a consistent brand identity and would immediately help to create a professional relationship with the customers. This is backed by data gotten after carrying out several surveys which show that branded uniforms can be a powerful tool to raise brand awareness and instil trust among customers.
Imagine yourself, for example, flying with an airline which does not incorporate crew uniforms and you can see different flight attendants putting on different attires. The attires having different colours, some of which are oversized and others which are not. What would be your first impression of this airline? Whatever it is, I doubt it is going to be positive. Now imagine the same airline crew all putting on a uniform and presentable attire. Which would you rather fly in? This exactly how a branded uniforms can make all the difference from helping your customers have a good first impression about your brand to improving your customers’ satisfaction and loyalty levels.
Choosing the right branded corporate uniforms will help to promote your brand and communicate the right message to your customers. Herbert Liveries, one of the biggest suppliers of branded uniforms in the UK, can assist you in this process. Get in touch with us for information.
