Work uniforms can bring many benefits to a company, here are just some of them.
Team Building & Unity
From hen parties to Olympic teams, wearing a uniform has proven to help promote equality, team spirit and solidarity. Thus by incorporating the right work uniform into your business you can also reap the same rewards and improve team spirit, morale and unity within your workforce. However, to achieve this it is important to find the right uniform for your business first.
Employee Attitude
Work uniforms have been proven to impact employee attitudes both ways and who can blame them? If you were asked to wear something that was made out of cheap uncomfortable material of course you would feel unwanted and unprofessional. Therefore, in order to make employees feel appreciated and good about the job it is important that their uniform looks good and is of high quality. As Malcolm Forbes said: “More often than not, things and people are as they appear”. Consequently, for employees to be successful, first they must look it. The improvement of employee attitude and use of good quality uniform also has a knock on affect on how customers interact with brands.
Customer Experience
Have you ever been to a hotel where the staff were wearing their own clothes? Probably not. Hotel and hospitality uniforms have a huge impact on an atmosphere and help businesses create a customer experience that matches their brand.
Work uniforms can also improve the customer journey. Looking for help in a shop and having no idea who works their and who doesn’t can be frustrating and can also lead to some adverse affects on the business from a bad reputation to less sales. Therefore, to create a more impactful and efficient customer experience it is essential for customer facing businesses to utilise a work uniform that not only matches their brand but also helps customers identify members of staff.
The main take-away points from this are that you are not only able to enhance employee satisfaction with the right work uniform but it is also possible to dramatically change the way customers view and experience your brand too.
If you would like to benefit from bespoke and high quality work uniforms visit our website.
References:
www.forbes.com
www.ibuss-allan.com
www.positivebranding.co.uk
Other Good Reads:
The Power of Uniforms in Marketing – www.b2bmarketing.net
How To Introduce A Corporate Uniform – www.freshbusinessthinking.com