Whether you are just starting your catering business or you are an experienced operator, it is important for you to pay attention to your catering uniforms. Catering outfits portray a visible part of your establishment’s concept and culture, and they will also help you make a good first impression in the minds of your customers. It is, therefore, important to choose the right catering uniforms which will help to promote your brand rather than work against it.
There are a number of things that can help to make your catering business successful such as the variety of delicious foods and quality service you provide. The physical presentation of your staff is also very important as it has the capacity to create an image of your kitchen hygiene and organisation. Below are some helpful tips which will help you choose the right catering attire for your staff.
1. Comfort:
In as much as your staff, specially your front of house staff (hostess, waiter, waitress etc.), need to look good, it is also important for them to be comfortable in what they are wearing. If they are not comfortable in what they are wearing, they might not be happy and chances are they are not going to provide the level of service you want. Customers can easily notice the attitude and emotions of your staff, which is why they need to be comfortable and happy so as to make a good impression. One of the ways to do this is by getting the opinion of your staff when looking for catering outfits.
2. Portray your brand:
Your front of house staff are probably the first people your customers are going to see, and so it is important for them to be dressed in a way that will convey your brand identity. Which message do you want to pass across? Have you got a marketing focus? It is important that your catering uniforms properly communicate the right message to your customers and reflect your brand.
3. Multiple uniforms:
If you have some experience in the catering business, then you will probably know that they are a wide variety of events such as holiday parties, birthday parties, weddings etc. that require catering services. That said, the same way you probably don’t make the same meals for all these events, it might be a good idea for you to have a selection of uniforms.
It is commonly said that “looking good is good business”, and so if you want to take your business to the next level then you need to take that into account. Luckily for you, Herbert Liveries provide a wide selection of catering uniforms which will surely match your needs, contact us for more information.
